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Our Commitment to Social Responsibility

The standards set at Horizon Beverage enable our business to provide the highest care and service to our partners and their consumers.


Horizon Beverage participates in and supports the Three-Tier System. This system, federally mandated after the repeal of Prohibition in 1933, ensures the responsible and safe distribution of alcoholic beverages through a process that guarantees product integrity, lower prices and greater selection for consumers of legal drinking age.

Wholesalers are the central link in the Three-Tier System, providing a clear chain of custody and traceability for all your favorite beverage alcohol products.  Since product must travel from a verified supplier or importer through a wholesaler before being sold to consumers by a retailer, regulatory oversight is simplified and consumers can enjoy their beverage knowing it is a genuine and safe-for-consumption product.

With so many checks and balances along the chain of custody, entrance of counterfeit or adulterated product into the chain is easily prevented.  Should a product need to be recalled for any safety reasons, this verified and strict chain of custody also allows this to happen quickly to protect consumer safety. 

Prevention of counterfeit alcohol sales by unscrupulous sellers is another one of the benefits from the three-tier system of alcohol distribution in America.  Wine, beer, and spirits bought by a licensed alcohol retailer from a licensed wholesaler are guaranteed to be authentic – not counterfeit or adulterated in any way. Consumers in countries without these three-tier checks and balances have found substances from jet fuel to toxic methanol marketed as beverage alcohol, often with lethal consequences. 


As a member of the Wine and Spirits Wholesalers of America, Inc. we support legislation that discourages alcohol sales to minors, drunk driving and other unsafe uses of alcohol. We understand that as distributors of beverage alcohol, we have an enhanced level of accountability to safely delivery and advocate for the moderate consumption of the products we sell.

 Download the Drink Responsibly PDF

To learn more about theThree-Tier System & responsible access and consumption of alcohol get the facts at:

Wine & Spirits Wholesalers of America Official Logo

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