Ciro Pirone Director of Italian Wine A graduate of the Istituto Alberghiero of Salerno, Italy, Ciro developed an incredible passion for wine, food and culture while traveling & working in Italy, England & the US. More About Ciro Joe LaRocca President of Horizon’s Control States Prior to joining Horizon in 2008, this industry veteran spent 3-years as GM of Southern Wine & Spirits, 10-years as United Beverages' President, and 7-years as a Colbath & Associates partner. More About Joe Horizon Contributors We're proud to share insights from employees, supplier partners, retail & restaurant customers alike. Horizon Contributors are important members of our extended team, sharing decades of alcohol beverage industry experience to help your business succeed. More about Horizon Contributors