Welcome to Horizon Beverage in Massachusetts!
Horizon Beverage Company, originally known as Brockton Wholesale Beverage of Massachusetts, was founded in 1933 by Morris Sims the day after the repeal of Prohibition. The operation was a simple one with 6 salesmen working out of garage in downtown Brockton, MA. Morris was later joined in the business by his two sons-in-laws, Harold Rubenstein and Arthur Epstein. At the time, Brockton Wholesale Beverage was just one of many wholesalers operating on the south shore. In the early 1980’s, the company started expanding its territory throughout the state. Morris's grandsons Robert Epstein and James Rubenstein joined the company in the mid 1960's and the pace of growth quickened.
The company began acquiring other wholesalers and adding new lines to its growing portfolio. Soon the company was reorganized into two separate sales forces, the Premium Division and the Coastal Division. This multiple sales force model, which was unheard of at the time, was necessary to properly represent the brands of our key suppliers as well as to give our customers enough attention to make good purchasing decisions. We still operate these two sales forces today, and have since added others to support our sales. In 1984 the company had established a presence in western MA in order to serve the needs of the western Massachusetts retailers. In 1991, the western operation moved into a new 100,000 square foot warehouse in Ludlow, MA. This is the only full-service wholesaler facility located west of Worcester, MA. In 1995 the company continued its expansion by creating a brokerage operation located in Concord, NH, to act as a wine and spirits broker in Maine, New Hampshire and Vermont. Then, in 2012, Horizon Beverage moved into its new headquarters in Norton, MA, a state of the art facility with over 600,000 square feet of temperature-controlled warehouse space and 70,000 square feet of office space.
In 1998, the company purchased the largest distributor in Rhode Island, Copley-Fradin Distributors, Inc. It was then decided that a new name was required to reflect the truly regional nature of the organization's business, and the Horizon Beverage Group was born.
Today, the Horizon Beverage Group employs over 700 people throughout MA, RI, NH, ME and VT. The 4th generation owners, Doug Epstein, Michael Epstein, Ben Rubenstein and Sam Rubenstein, have joined their fathers in the management of Horizon, and the company is uniquely positioned to meet the needs of its customers in the years ahead.